Have you heard of the hobby lobby challenge? It’s the social media pretty pictures in an ugly location rage RN.
Kelsey Maggart is credited with starting the “Hobby Lobby challenge” after she shared a series of portraits on Twitter that she took of her friend inside the craft store on Jan. 26.
Maggart, who is a professional photographer, said she was surprised and happy about the attention her Hobby Lobby photos received.
“A few weeks ago my friend said he was shooting in Hobby Lobby so we both shot there, in different stores, to compare our shoots,” Maggart told ABC News. “We live in Indiana, so flowers aren’t really an option for a few more months.”
Maggart said that once she posted the photos she was “shocked” to see the reaction on social media.
“My social media has been crazy recently and it’s just so insane to me that I was able to inspire this many people to go out and do this shoot themselves,” she said. “It really does feel amazing.”
The craft store photoshoots have since moved outside Hobby Lobby stores and into WalMart, Michaels, Target and other retailers.
People started sharing their own pictures using the hashtag #HobbyLobbyChallenge and have now moved onto the broader based #uglylocationchallenge.