In the last month, Vero has been dropping some significant beats and causing quite a stir in the social media world.
Yes, one more social media app to enroll in if you choose to get on the bandwagon.
Vero was first launched in 2015 by Lebanese billionaire Ayman Hariri, movie financier Motaz Nabulsi, and venture capitalist Scott Birnbaum. Vero means “truth” in Esperanto. (happy, fanatikulos?)
Vero is a social media app for your smart phone, a bit like Instagram, but it claims in its manifesto to offer a more “authentic” experience. It gives you an old-school chronological feed which means you’ll see everything posted by the people you connect with, in the exact order they posted it.
The feed is composed of your posts and the posts of people you’re either connected with or people you follow. Vero says. “We don’t curate it, manipulate it, insert advertising in it, or hold back posts.
It’s also a subscription-based social network. The first million people to join will be given free Vero for life, but after that people will be charged a “small annual fee” to sign up.
These annual subscriptions are what Vero is about. “As a subscription-based service, our users are our customers, not the product we sell to advertisers,” Vero explains. “Our subscription model will allow us to keep Vero advertising-free, and to focus solely on delivering the best social experience instead of trying to find new ways to monetize our users’ behavior or tricking them back into the app with notifications.”
Companies can obviously still post on Vero, but they’ll have to pay whenever they include a “buy now” link.
Check out this video to see the app in full swing:
What do you think about Vero?
Are you on Vero?
Let me know in the comments section.
Sending relaxing Sunday vibes! 💋
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Photo credit: Sharon Radisch is a New York-based photographer specializing in the art of still lifes. Educated in Biology, Vero photo from Vero website